2014 General Membership Meeting Minutes: February 4,2014

General Membership meeting 2014

Tuesday, February 4, 2014 7:00 pm Cardinal Room at Lady Bird
President Leonard Bentch called the meeting to order at 7:05 PM with approximately 50 people present.
Minutes of the 2013 General Membership meeting were sent electronically to all members. Mike Elvir moved to accept the minutes as submitted. Walt Remele seconded the motion and it passed.
Treasurer’s Report:
Ann Armentrout reported a combined treasury balance of $3,216.97.
FOLB General Account Balance: $500.
FOLB Foundation Balance: $2,716.97.
There were neither questions nor discussion. The report was accepted as presented.

Introductions:
Leonard introduced special guests City Manager, Kent Myers, Council Members Kathy Sanford and Graham Pearson and Director of the CVB, Ernie Loeffler.
Update 2013:
Projects which were accomplished:
• Part II of the USGA consultation
• Expansion of our junior golf program,
• Consolidation of the Green and Handicap Committees
• Annual FOLB Report to the City Council, 2013

Projects which were not accomplished:
o Greens and Grapes fall event… Relationships with area wineries have been established and now we must wait for the course to mature. Wine Enthusiast magazine, the premier wine publication, has named Fredericksburg as one of the top 10 wine destinations in the world. Dallas Morning News has placed Lady Bird on its ballot for the top 10 courses in the state of Texas. This combination looks dynamic!
o Joint FGA, LGA and SSMGA fundraising event to benefit junior golf. This still remain in the plans.
o The renewal of our marketing relationship with UTSA School of Business. Because of an increased CVB Marketing budget, upon which FOLB “ piggybacks”, we’ve postponed our contact with the university.
City Manager, Kent Myers:
Mr. Myers reiterated the city’s support for Lady Bird, pointing out its value to tourism, to our youth and to the general quality of life in Fredericksburg. Further, the city supports Alan and Shelly, a great team. His hope is that FOLB will remain involved. With regard to future plans, he reminded all that the city legally cannot sell the golf course. While it can lease the course to a professional management company, the city council has decided to “back off” and give Alan more time to fulfill plans they supported unanimously.
Walt Remele asked if it would be better to leave the course in Alan’s hands or to lease it out. Mr. Myers responded that there are many issues to be considered; before any drastic changes would be considered, an independent consultant would be hired to advise council on the matter.
Mike Elvir asked what Mr. Myers sees as the definition of “success” for the golf course. Mr. Myers responded that the course’s ability to meet the proforma plan originally presented to council and its ability to “break even” would be very important.
Norm Burnett asked how much the high school students are using the course. Mr. Myers answered that often there are 60-70 students out at Lady Bird!
Harry Scharold asked when Phase II of the proforma would begin. Mr. Myers: We’ll monitor Phase I for several years before implementing Phase II.
Buddy Frels voiced concern (that of his non-golfing friends) regarding the 1% 20-year loan from the Sanitation/Electric Departments. Councilman Graham Pearson responded to this question. By borrowing from the Sanitation/Electric Dep’t, FOLB didn’t have to go “outside” for a 4% loan. These departments have ½% interest earnings on their monies, so the loan was a win-win for everyone concerned!
Tom Hutton asked if it would be possible for the city to pay a portion of the expenses for the Cardinal Room (ie: heating/cooling) Mr. Myers mentioned that the building has been paid off. Unfortunately, he added, at this point utilization of the Cardinal Room has been limited by the lack of parking.
Leonard thanked Kent Myers for coming and addressing the group.
Strategic Planning: Jerry Fischer, Vice President
FOLB desires to grow the game of golf with emphasis upon youth golf.
Strategic Plans for 2014:
o Consider less frequent meetings and want to send minutes of our meetings directly to the membership.
o Develop more aggressive fundraising by the FOLB Foundation to benefit youth golf.
o Goals for our Standing Committees:
 Junior Golf- to become the main focus of FOLB
 Green Committee- resource to members and vehicle for feedback from the course Superintendent.
 Handicap Committee – to provide support for all competitions at Lady Bird

o Improve website by merging with future Lady Bird website. Continue access to: folbgc@gmail.com an electronic suggestion box. Continue to provide wooden suggestion box in the hallway as you enter the clubhouse (thanks to Bill Armentrout).
o Pursue higher level of participation with Chamber of Commerce – FOLB needs to increase awareness/significance of Lady Bird.
o Continue to sponsor USGA Site Visits both as a sign of our commitment to the community and to provide objective and authoritative opinion of green area operations for long term continuity.
o Continue Bag Tag program; this year we are trying a new non-personalized tags as a premium for membership.
o Continue Annual Report to City Council as authorized by City Council resolution (March, 2009) and perhaps make an executive summary available to the membership.
In closing his remarks, Jerry thanked all for being present and assured them that FOLB is their Ombudsman. What unites us is a pride and passion for our city with emphasis on Lady Bird. The course has much potential so it’s essential that we remain diligent. A million visitors a year come to Fredericksburg; we need to attract more and more of them to our golf course!
Board of Directors election: Leonard Bentch, President
FOLB Bylaws state that we may elect up to 15 members; we have 6 open positions.
Current board members continuing in 2014: Ann Armentrout, Leonard Bentch, Judy Chase, Jerry Fischer, Jerald Gold, Ron Moerbe, Bruce Reeh, Buzz Roye and Mark Seitz.
Nominations: Anna Marie Kluber, Joe Kammlah, and Martin Kuykendall. No new nominations were made from the floor. Walt Remele moved to accept the slate by acclamation. Motion was seconded and passed.
Junior Golf Committee Report: Buzz Roye
Edwin Dickens, P.G.A., has been heavily involved with teaching clinics, PE classes and individual lessons to juniors this year.
Alan Wooley, P.G.A., Emil Hale, P.G.A., Shelly Ross and Janie Guynes have supported youth golf education, as well and plan to continue to do so! Some 300 lessons were given in 2013.
Volunteers are still needed to help with youth clinics!
FOLB Junior Golf Project Proposals for 2014:
Joe Kammlah: Optimist International Junior Golf Tournament
 The O.I. program targets youth, ages 10-18, providing opportunities for them to compete and to learn more about the Optimist philosophies. Professional golfers who’ve competed in O.I. tournaments are Phil Mickelson, Ernie Els, Davis Love III, Tiger Woods, Michelle McGann and Nancy Lopez, to mention a few.
 Optimist International Opportunities for 2014:
 FOLB and O.I. Fredericksburg to co-host a pre-qualifier tournament, hopefully in early June.
 O.I. will then sponsor one or more players to the O.I. district qualifier, Northgate C. C. (Houston), June 16th, tentatively)
 O.I. Championships, July 19-24, July 24-29, PGA National Resort, Palm Beach Gardens, FL.
Mark Seitz: Caddy- for- a- Day Fundraiser
Golfers would bid on individual caddies or spend a pre-determined amount of money then play with that youngster.
Ron Moerbe – Proposed Golf Teaching/ Practice Facility consisting of 3 holes.
 This would be beneficial to beginning golfers of any age, youth refining their skills before going out on the “real” course, or avid golfers who simply wish to vary their practice routines.
 Cost estimates (w/o volunteer labor) $50,000 and $15,000 per year, estimated maintenance.
 In preparation and to reduce costs, Alan and Bill arranged to receive 400 truckloads of fill dirt have been reclaimed from the swimming pool excavation in the park.
 The facility would provide Lady Bird with a grass nursery.
State of Golf, 2014 – Alan Wooley, P.G.A., Director of Golf
Assumed Director of Golf 3 years and 18 days ago
Alan gave special thanks to FOLB and to his staff for all of the support they have given him.
Revenues:
Increased revenues from $1.15 million in 2011(last full year of operations prior to renovation) to $1.4 million in 2012.
During fiscal 2013, 58% of green fees are from golfers (over 9,000) who have come to play from out of county!
Lady Bird memberships are on same pace as last year
NOT-SO-GOOD News: Lady Bird has lost a month of play due to the weather. We are 17% behind play from last year and 27% behind budget.
Kudos:
Lady Bird Johnson Golf Course has been included in the Dallas Morning News’ ballot for “Best Golf Courses in Texas”!
Lady Bird will be hosting 2 big events this year for the South Texas PGA:
Senior Series event in June which will bring 80 players for 2 days
Prestige Tour Junior event in September which will bring 84 of the best junior golfers in our section (along with their families) for 3 days
Marketing update:
Online: March-May will feature banner ads on newspaper websites in Houston, Dallas and Austin.
Print media: Ads in Avid Golfer, Texas golf Insider, Links and Texas Bound for Golf, Travel Host, Best of Fredericksburg, Chamber and Visitors’ Guide.
Radio: During April radio shows featuring Lady Bird will air in Houston, Dallas, Austin and San Antonio.
Website:
New Website should be up and running in early March.
Chamber Events:
Fun After 5, a Chamber event, will be held at Lady Bird in May.
Future plans:
Fredericksburg High School golf team is ready to start its season and is looking very strong!
Player-development activities:
• Get Golf-Ready Clinics I
o Cost is $99 per player.
o Teaches the foundations to the game of golf:
 putting, chipping, pitching, sand play, irons, woods,
 basic rules, etiquette
 playing the course.
o Classes are limited to the first 8 registered and paid students.
 Ladies only: Tuesdays, (9-10:15 A M) March 18, 25, April1, 15 and 22
 All Golfers: Saturdays, (10-11:15 AM) April 5, 12, 19, 26, and May 3rd
• Get Golf-Ready Clinics II-Ready for More
o Students will learn how to practice efficiently and get scoring results.
o Prior Practice and play required
o Attending the Get Golf-Ready I is preferred.
o Classes are limited to the first 8 registered and paid students.
o Ladies only: Wednesdays (5:45- 7:00 PM), April 16, 23, 30, May 7 and 14th -$99
o All Golfers: Wednesdays (1:00-2:15 PM, May14, 21, 28) – $75
• Questions or to Register, call Edwin Dickens, P.G.A., (830) 992-0077 or (830) 997-4010

Expanded Hours at Lady Bird:
With the time change will come expanded hours, opening daily at 7:30 AM.
Some consideration is being given to ½ day on Mondays, but Alan is not in favor due to the increased labor costs and the fact that the maintenance crew needs the time to work on the course.
Questions:
Steve Wilmoth asked about rotating tee boxes. Alan assured everyone that that can be done. Stop by his office and he’s happy to discuss it.
Buddy Frels asked if the range might be opened on Mondays. Alan reminded all that it will be in Phase II when the practice building, complete with ball machine and other teaching aides, will be constructed. He is hesitant to put a ball machine down on the range for fear of vandalism.
Buddy followed up with….”how about a practice ball membership”. Alan responded, “It’s coming in April!”

Other Business:

Membership:

Leonard encouraged all present to join or renew their membership today: Dues $10 which includes 2014 FOLB Bag Tag.
Membership materials will be available at the Golf Shop.
In order to have a voice, FOLB needs members.

Adjourn:
Ron Moerbe moved to adjourn. Bruce Reeh seconded the motion and it passed. The meeting was adjourned at 8:25 p.m.
Respectfully submitted:
Judy Chase
Secretary

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