Proposed Amendment to the Bylaws May 13 2014

May 15, 2014

At its May 13 2014 meeting, the Board of Directors unanimouisly voted to amend the bylaws concerning committees.  As the bylaws allows written consent, the proposed change will be sent to the members for vote by email.

Current bylaw:

ARTICLE SIX: COMMITTEES

Section 6.1 Committees may be designated by the Board of Directors as needed from time to time.

Section 6.2 Standing Committees

Membership/marketing: Shall maintain records of all active and junior members, seek future memberships, develop and effect marketing strategies designated by the Board of Directors.

Green: Shall develop guidelines and standards based upon authoritative sources, such as the USGA, and other golf course management organizations to be recommended to the Director of Parks and/or his agents to further enhance the playability, aesthetics, and value of the golf course and the golf experience.

Club House: Shall develop guidelines and standards based upon authoritative sources and modern management technology to provide recommendations on best practices for overall management of all club house operations including but not limited to the pro shop, grill, and Cardinal Room.

Nominating: A committee of 3 members selected by vote of the general membership. The nominating committee shall submit candidates for all the open positions for the officers and Board of Directors at the appropriate time for election as outlined in these Bylaws

Section 6.3 Committee designation, chairmanship, structure: The Board of Directors shall reserve the right to add, remove, appoint chairmen and alter committees as required from time to time

 

Proposed amendment:

ARTICLE SIX: COMMITTEES

Section 6.1 Committees may be designated by the Board of Directors as needed from time to time.

Section 6.2 Standing Committees:

Green: Shall develop guidelines and standards based upon authoritative sources, such as the USGA, and other golf course green area management organizations to be recommended to the Director of Golf and/or his agents to further enhance the playability, aesthetics, and value of the golf course and the golf experience.

Handicap: Shall develop policy in accordance with the USGA and such other authoritative bodies to provide for fair and equitable competition at Lady Bird Johnson Municipal Golf Course.

Junior Golf: Shall develop policy in consultation with the Director of Golf and provide support for the Junior Golf Program at Lady Bird Johnson Municipal Golf Course.

Nominating: The Board of Directors shall function as the Nominating Committee. The nominating committee shall submit candidates for all the open positions for the Officers and Board of Directors at the appropriate time for election as outlined in these Bylaws

Section 6.3 Ad Hoc Committees: The Board of Directors may from time to time designate committees for shorter term projects. The ongoing need for each Ad Hoc committee shall be reviewed from time to time but at least annually.

Section 6.4 Committee Structure

Chairman: The Board of Directors will appoint all Committee Chairman. These appointees shall be members in good standing of FOLB. The term will be for one year. Chairman may be reappointed and/or removed at the discretion of the Board of Directors.

Committee Members: The Chairman of each committee shall designate the members of such committee. The Board of Directors may make recommendations but final appointment is at the discretion of the Committee Chairman.


NEWSLETTER DECEMBER 2011

December 19, 2011
             NEWSLETTER:  DECEMBER 2011

 

GENERAL MEMBERSHIP MEETING:  JANUARY 17, 2012 AT 7PM LADY BIRD CARDINAL ROOM.

Agenda:  Discussion of results of the membership survey establishing program priorities for 2012 and election of Members of the Board of Directors.   Beer and wine will be provided.

FOLB CELEBRATES ITS 3ND BIRTHDAY JANUARY 1.  2011 has been an active and productive year.  We would never have predicted three years ago that so much would change at Lady Bird Golf Course.  Your board has heard and acted upon your consistent message:  Work together to make Lady Bird as good as she can be.  This coming year will witness dramatic and dynamic changes in our beautiful Hill Country jewel.  We have big plans for FOLB to raise the visibility and importance of golf in Fredericksburg. Thanks for your support and confidence.

MEMBERSHIP:   Thanks to all of you, FOLB has grown to 131 active members.  The FOLB Bag Tag program was very successful:  128 personalized tags were created and are being proudly displayed.  We expect to continue the FOLB Bag Tag on an annual basis both as a premium for membership and a way to enhance our public visibility.  Other premiums also in the works include a unique and beautiful FOLB Silver Ball Marker.

MEMBERSHIP SURVEYIn order to provide even better service to our members, Lady Bird, and our community, your FOLB board has authorized a Membership Survey, which you can access through the internet.  Please take the time and give us your input. The link for the survey is:  http://www.surveymonkey.com/s/QT2T8BP

JUNIOR GOLFWe have raised over $1688.40 this year to support our Junior Golf Program.  The funds resulted from The funds will provide golf equipment, practice and competition opportunities, and higher-level teaching for juniors with talent and demonstrated work ethic.   Future plans include opportunities for juniors who have no access to golf, a formal relationship with the schools and a dedicated teaching facility.

GREENS AND GRAPESWorking with Becker, Pedernales Cellars, and Grape Creek Wineries, FOLB has established the Greens and Grapes Event.  The plan is to tie together premium wine tours with competitive golf at Lady Bird with the goal of bringing out – of- towners to Fredericksburg for a two night weekend stay. We hoped to sponsor our first Greens and Grapes Event this year, but decided to reschedule until after Lady Bird reconstruction and the opportunity to find a weather friendly mid-fall date.  We hope Greens and Grapes to be a big annual event which will further provide support for our Junior Golf programs

ANNUAL REPORT:  In compliance with the City Council Resolution of March 2009, FOLB submitted a detailed report on the status of golf and on the Lady Bird Golf Course in August 2011.  The report included a review of current operations, financial management and budgetary processes, responses to the recommendations in the 2010 report, and recommendations for 2012.  Your board considered and debated the elements of the report over several months, ultimately reaching a unanimous consensus.  As occurred last year, City Council accepted this year’s report in its entirety and publically stated its appreciation for our work. We are very proud that, our Annual Reports of 2010 and 2011 provided the information and outline for City Council’s determination to improve accountability and value for Lady Bird.

LIVE OAK CREEK:  Following up on our successful Riparian Seminar last year, FOLB has continued to learn more about remediation of our beautiful Live Oak Creek which provides so much of Lady Bird’s magical Hill Country feel.  After consultation with representatives of the Texas Parks and Wildlife Department, the Natural Resource and Conservation Service, and the LCRA, in addition to Jeff Blume (golf course architect), our Director of Golf, Alan Wooley, PGA and the Native Plant Society, FOLB provided recommendations for improving drainage of Stink Creek.  These improvements serve to enlarge the flood plain of both Stink Creek and Live Oak Creek thus limiting flooding and potential damage to the golf course.  By planting the creek banks with native specimens, the improvement will limit run off, stabilize the riparian environment as well as enhance the natural beauty of our public park.

DIRECTOR OF GOLF: In October, 2010, City Council separated the Golf Department from the Parks and Recreation Department, designating a new position:  Director of Golf.  Accepting the reports of both the Council appointed Vision Committee and Search Committee, City Council authorized the city manager to hire Alan Wooley, PGA, who assumed responsibilities as our first Director of Golf February 17, 2011. As recommended by FOLB, Alan enthusiastically embraced an inclusive and transparent Strategic Planning process.  The Master Plan was accepted by City Council and is the basis for the $1.8M reconstruction program to begin in January.  More recently, he has added Bill Hanna to the team as Golf Course Agronomist.  In just a few months, Alan has brought a new spirit and culture to Lady Bird.  Putting into place industry standards plus his own style based upon extensive training and experience, Alan is working to make Lady Bird the premium municipal golf course in the Texas.

THE FUTUREYour Board takes very seriously our responsibility to provide an annual report on golf and Lady Bird to City Council.  We believe our efforts represent the highest form of citizen participation in government and that our reports have set a benchmark for other organizations.  We appreciate the confidence City Council has shown FOLB.  We will continue to provide an independent assessment of golf in our community, provide opportunities for juniors, act as ombudsman for golf related issues, and work with the CVB, Chamber of Commerce and local businesses to increase tourism.  Importantly, we remain focused on providing an affordable golf venue for residents and a value added venue for visitors.

FOLB needs your active involvement for your organization to continue to be a positive force in our community.  Your board appreciates your support.  We want to hear from you about all that we are doing.  Please consider taking a leadership position:  become a Board Member.

Happy Holidays!


FUNDING FOR PHASE I OF LADY BIRD MASTER PLAN

August 22, 2011

City Council approved funding for Phase I renovations at
Lady Bird Golf Course.  The subsequent four
phases detailed in the Master Plan are independent of Phase I; the city is not obligated
to further investment.

Three years of research, hearings and analysis have led to
the broad based consensus that our golf course is not only  a jewel, but a valuable asset that can
significantly improve and support tourism.
Tourism is the biggest economic force in our county:  sales tax receipts provide more revenue to
our city than property taxes.  More than
50% of those sales tax revenues come from visitors.  Hotel occupancy taxes provide additional
millions of dollars used to support local community organizations.

Investing in Lady Bird Golf Course is an investment in the
future of our community.  The golf course
not only provides a quality of life venue for residents as all city parks are
intended to provide, but it is also a draw for business, hiring, and
tourism.  The golf course currently brings
in $1.3 M annually.  Other than the
electric and water departments, no other city department provides this much
revenue.

Even in an economic down turn, Fredericksburg’s proximity to major cities
continues to bring more and more tourists here each year.  Marketing studies show that tourists want
more outdoor activities, especially for men and residents want more outdoor
activities for children.

Fredericksburg
attracts over a million visitors per year.
Approximately 10% of visitors play golf.
Research shows targeted marketing will bring golfers to a reasonably
priced golf attraction, especially when coupled with the other wonderful attractions
we currently have. Throughout Texas,   CVB
data show that visitors who come primarily to play golf spend more than the
average tourist, nearly $1000 per weekend.

Fredericksburgis the second-most popular
wine destination in the United
States.
The most rapidly growing segment of tourism here is the winery visitor and
this demographic group overlaps  the traveling
golfer ideally.

Currently, our golf course supports about 32,000 rounds of
golf per year and according to the USGA can readily handle more .  Additional visitor rounds are only possible
with improvement in the golf experience by bringing the course back up to
market standards. Funding for Phase I provides only for these maintenance
items:  there are no bells and
whistles.  The business plan presented to
City Council suggests that as few as an additional 1300 visitor rounds per year
will allow the golf course to meet all its expenses including repayment of the
loan to the city.

Two mayoral administrations over three years have
affirmatively responded to increasing information concerning the golf
course.  Over the past several years,
City Council has authorized the Friends Of Lady Bird to submit a report each
year on the state of golf in our community with an eye to finding the golf
course’s potential for enhancing tourism.
Based upon that report and the experts, City Council has established the
Department of Golf and hired a new Director, PGA Professional Alan Wooley.  Working with a broad based Strategic Planning
Committee and the city’s golf course architect, Jeff Blume, Mr. Wooley has
developed a Master Plan covering 20 years in five phases. This Master Plan was
unanimously approved by City Council.

The information presented to City Council in support of the
Master Plan for Lady Bird is corroborated by experts and professionals, most of
whom were brought here without taxpayer expense.  These experts include the USGA, PGA, National Golf Foundation, agronomists, golf
course superintendents, several golf course architects and contractors, and the
UTSA Graduate School of Business.

The business plan and funding alternatives have been studied
and endorsed by the presidents of our local banks and  other  local citizens experienced in finance, budgeting,
and marketing.  In addition, the plans
have been discussed in public presentations to the Chamber of Commerce and the
Rotary Clubs.  The City Manager and the
City CFO have endorsed the plan’s conservative assumptions and support the
plan.  According to the city’s financial
consultant, using surplus cash reserves from enterprise funds is consistent
with good fiscal policy, does not adversely affect the bond rating, and does
not strip the funds of necessary cash reserves.
Repaying the city rather than a commercial lender/bond holder saves the
golf course approximately $500,000 in interest.
The city’s general fund remains untouched with current reserves
approximately twice those customarily retained.

Lady Bird Golf Course
has been in the public eye for over three years now.  Multiple Op –Ed articles, Town Hall meetings,
public meetings concerning junior golf and Live Oak Creek as well as many presentations
to city staff and City Council have allowed for unprecedented public
input.  This effort is a model for
intensive and inclusive city planning and is the kind of effort all of us would
wish City Council to use for other issues facing the city.

 


NOVEMBER 2010

January 21, 2011

NOVEMBER 27, 2010

WINTER 2010 NEWSLETTER

GENERAL MEMBERSHIP MEETING: JANUARY 25, 2011 AT 7PM LADY BIRD CARDINAL ROOM.

FOLB CELEBRATES ITS 2ND BIRTHDAY JANUARY 1. 2009-2011 HAVE BEEN ACTIVE AND PRODUCTIVE YEARS.  WE WOULD NEVER HAVE PREDICTED TWO YEARS AGO THAT SO MUCH WOULD CHANGE AT LADY BIRD GOLF COURSE.  YOUR BOARD HAS HEARD AND ACTED UPON YOUR CONSISTENT MESSAGE:  WORK TOGETHER TO MAKE LADY BIRD AS GOOD AS SHE CAN BE. THANKS FOR YOUR SUPPORT AND CONFIDENCE.  WE CAN LOOK FORWARD TO DYANMIC CHANGES IN OUR BEAUTIFUL HILL COUNTRY JEWEL.

THE IRS HAS GRANTED FOLB TAX-EXEMPT STATUS. BECAUSE OF RECENTLY ENACTED CHANGES IN THE IRS CODE CONCERNING CHARITABLE ORGANIZATIONS, YOUR BOARD HAS ESTABLISHED FOLB FOUNDATION, INC, A WHOLLY OWNED SUBSIDIARY OF FOLB. FOLB FOUNDATION HAS BEEN GRANTED 501 c (3) STATUS AS A PUBLIC CHARITY AND IS ABLE TO ACCEPT FUNDS AND ALL MANNER OF GIFTS AND BEQUESTS.   THE DATE OF INCEPTION MIRRORS THE DATE OF ORIGINAL APPLICATION, NOVEMBER, 2008.  FOLB FOUNDATION WILL BE GOVERNED BY ITS OWN OFFICERS AND BOARD OF DIRECTORS WHO WILL REPORT TO THE FOLB BOARD.  THE FOUNDATION BYLAWS ARE ATTACHED FOR YOUR REVIEW AND WILL REQUIRE RATIFICATION AT OUR NEXT GENERAL MEMBERSHIP MEETING.

ANNUAL REPORT: IN COMPLIANCE WITH THE CITY COUNCIL RESOLUTION OF MARCH, 2009, FOLB SUBMITTED A DETAILED REPORT ON THE STATUS OF GOLF AND OF LADY BIRD GOLF COURSE.  THE REPORT INCLUDED A REVIEW OF CURRENT OPERATIONS AND PERSONNEL, FINANCIAL MANAGEMENT AND BUDGETARY PROCESSES, AND THE USGA RECOMMENDATIONS.  FOLB RECOMMENDATIONS FOR IMPROVEMENTS INCLUDED A CITY SPONSORED VISION/STRATEGIC PLANNING PROCESS, CONSIDERATION OF ALTERNATIVE MANAGEMENT SYSTEMS, AND IMPROVED FINANCIAL CONTROLS.  OTHER RECOMMENDATIONS INCLUDED AUTHORIZATION OF BOTH A USGA SURVEY OF GOLF COURSE OPERATIONS AND A PGA SURVEY OF CLUB HOUSE OPERATIONS  COUNCIL HAS ACCEPTED THE FACTUAL BASIS OF THE REPORT AND PUBLICALLY THANKED FOLB FOR BRINGING THE INFORMATION TO COUNCIL’S ATTENTION.

CITY GOLF COMMITTEE: COUNCIL ELECTED A MORE LIMITED SCOPE,  CREATING AN AD HOC COMMITTEE CHARGED WITH CREATING A JOB DESCRIPTION FOR THE POSITION OF DIRECTOR OF GOLF AND OFFERING GUIDANCE ON FUTURE RECONSTRUCTION ONLY.  THE COMMITTEE MEMBERS APPOINTED BY COUNCIL WERE:  JERRY FISCHER, DAVID HOLKE, DENNIS KUSENBERG, ANN ARMENTROUT, DANITA JERREAU, EMIL HALE, AND EDWIN DICKENS.  EX OFFICIO MEMBERS WERE GARY NEFFENDORF AND BRIAN JORDAN.

THE COMMITTEE RECOMMENDED THAT THE CITY CONTRACT WITH THE PGA PROFESSIONAL EMPLOYMENT PROGRAM TO DETERMINE OUR LOCAL NEEDS AND ASSIST WITH SOLICITING AND SCREENING APPLICANTS.  WITH REGARD TO RECONSTRUCTION, THE COMMITTEE RECOMMENDED THAT THE CITY RESURFACE THE EXISTING GREENS RATHER THAN UNDERTAKE THE PLAN SUGGESTED BY MR. JEFF BLUME, THE GOLF COURSE ARCHITECT SELECTED EARLIER THIS YEAR.  PRIOR TO RESURFACING THE GREENS, THE CITY WAS ADVISED TO CONTRACT WITH PROFESSIONAL AGRONOMISTS TO OBTAIN CORE SAMPLES OF THE EXISTING GREENS.  THESE CORE SAMPLES WILL PROVIDE THE INFORMATION NEEDED TO DECIDE WHETHER THE GREENS MUST BE TOTALLY REBUILT (USGA GUIDELINES) OR WHETHER LESS COSTLY RESHAPING WOULD BE POSSIBLE.

ELECTION OF BOARD OF DIRECTORS:

FOLB, INC: THE BYLAWS STIPULATE THAT THE BOARD OF DIRECTORS BE ELECTED BY THE GENERAL MEMBERSHIP.  IN TURN, THE BOARD OF DIRECTORS ELECTS THE OFFICERS.  THERE ARE TO BE 7-10 BOARD MEMBERS, EACH WITH 3 YEAR TERMS.  BOARD MEMBERS MAY SERVE TWO CONSECUTIVE TERMS.  EIGHT CURRENT MEMBERS WISH TO REMAIN ON THE BOARD OF DIRECTORS.  PLEASE CONSIDER WHOM YOU WOULD WISH TO REPRESENT YOU SEND YOUR NOMINATIONS TO FOLB@gmail.com.  PLEASE OBTAIN PERMISSION FROM YOUR NOMINEE TO BE SURE THAT HE/SHE WISHES TO SERVE.

FOLB FOUNDATION, INC: THE BYLAWS STIPULATE THAT THE BOARD OF DIRECTORS BE THE SAME AS FOR FOLB, INC, EXCEPT THAT THE ACTIVE MEMBERS SHALL ELECT ONE DIRECTOR TO THE FOLB, INC BOARD OF DIRECTORS TO SPECIFICALLY REPRESENT FOLB FOUNDATION, INC.  THIS BOARD MEMBER WHOSE TERM IS THREE YEARS CAN BE ONE OF THE 7-10 MEMBERS OF THE FOLB, INC. BOARD.  THE DULY CONSTITUTED FOLB FOUNDATION, INC. BOARD OF DIRECTORS WILL ELECT ITS CHAIRMAN AND OFFICERS, WHO MAY BE THE SAME CHAIRMAN AND OFFICERS AS FOR FOLB, INC.  THE OFFICES TO BE FILLED ARE PRESIDENT, VICE PRESIDENT, SECRETARY, AND TREASURER.  PLEASE SEND YOUR NOMINATIONS TO FOLB@gmail.com.  PLEASE OBTAIN PERMISSION FROM YOUR NOMINE TO BE SURE THAT HE/SHE WISHES TO SERVE.

COMMITTEES:  THE CURRENTLY CONSTITUTED COMMITTEES AND CHAIRPERSONS ARE LISTED BELOW.  CHAIRMEN NEED NOT BE BOARD MEMBERS.  PLEASE SIGNIFY YOUR INTEREST IN SERVING AS CHAIR OR MEMBER BY RETURN EMAIL.

GREEN COMMITTEE:  JIMMY LUKACS

JUNIOR GOLF:  RON MOERBE

CLUB HOUSE:  JUDY CHASE

NOMINATING COMMITTEE:  THE BOARD OF DIRECTORS VOTED TO SERVE AS THE NOMINATING COMMITTEE

FUTURE DIRECTION: EVERY ORGANIZATION SHOULD RE-CONSIDER ITS MISSION AND GOALS.  FOLB CURRENTLY FUNCTIONS IN THREE DIFFERENT ARENAS:

  1. ADVISORY ORGANIZATION PROVIDING IDEAS, RECOMMENDATIONS, PARTNERSHIPS, AND SUPPORTING RESEARCH TO THE DIRECTOR OF GOLF TO CONTINUOUSLY IMPROVE LADY BIRD JOHNSON GOLF COURSE FOR RESIDENTS AND VISITORS
  2. REQUIREMENT TO PRESENT ANNUALLY TO CITY COUNCIL A REPORT ON THE STATUS OF GOLF IN OUR COMMUNITY
  3. PUBLIC CHARITY CAPABLE OF RECEIVING TAX EXEMPT FUNDS FOR IMPROVING AND ENHANCING THE GOLF EXPERIENCE, PROVIDING EDUCATIONAL OPPORTUNITIES, RESEARCHING AND RECOMMENDING ENVIRONMENTALLY SOUND GOLF MANAGEMENT PRACTICES, AND FACILITATING INTERATCTION WITH OTHER ENTITIES AND ORGANIZATIONS FOR EDUCATIONAL PURPOSES

PLEASE CONSIDER THE FOLLOWING QUESTIONS:

WHAT OTHER ARENAS SHOULD WE CONSIDER?

ARE WE FULFILLING OUR MISSION?

IS THE CURRENT ORGANIZATIONAL STRUCTURE APPROPRIATE?

BEST WISHES FOR A HAPPY AND SAFE HOLIDAY SEASON.  WE ALL HAVE MUCH TO BE THANKFUL FOR.

FOLB BOARD

OFFICERS
CHAIR & PRES:   LEONARD BENTCH

VP:         JIMMIE LUKACS

TREAS:   DENNIS PHILLIPS

SEC:       JUDY CHASE

BOARD OF DIRECTORS

MIKE ELVIR

JERRY FISHER

JERALD GOLD

RON MOERBE

BRUCE REEH

EX OFFICIO MEMBERS

PRES:  MGA

PRESIDENT:  SSMGA

PRESIDENT:  LGA

PRESIDENT, C OF C

DIRECTOR, CVB

SUPERINTENDENT

FRIENDS OF LADY BIRD JOHNSON MUNICIPAL GOLF COURSE, INC

FOLB NEWSLETTER:  FALL 2010

OFFICERS:

LEONARD BENTCH, PRESIDENT

JIMMY LUKACS, VICE PRESIDENT

JUDY CHASE, SECRETARY

DENNIS PHILLIPS, TREASURER

BOARD MEMBERS:

MIKE ELVIR

JERRY FISCHER

BRUCE REEH

RON MOERBE

JERALD GOLD

IMPORTANT NOTICE:  WE MUSTHAVE MAXIMUM PARTICIPATION FROM THE GOLFING COMMUNITY

MONDAY OCTOBER 4, 4PM LADY BIRD CARDINAL ROOM:  DISCUSSION WITH JEFF BLUME, GOLF COURSE ARCHITECT ABOUT PROPOSED RECONSTRUCTION AT LADY BIRD.

MONDAY OCTOBER 4, 7PM LAW ENFORCEMENT CENTER:  TOWN HALL MEETING FOR OPEN DISCUSSION OF ALL GOLF COURSE ISSUES INCLUDING PROPROSED RECONSTRUCTION.

FALL 2010 NEWSLETTER:

NEXT BOARD MEETING:                                MONDAY OCTOBER 11, 2010       LINCOLN STREET WINE BAR

YOUR FOLB BOARD HAS BEEN VERY ACTIVE.   DURING THE PAST YEAR WE HAVE BEEN INVOLVED IN PURSUING THE MISSION AND VISION OF OUR ORGANIZATION:

TO HELP PROVIDE THE BEST AFFORDABLE GOLF EXPERIENCE FOR RESIDENTS AND VISITORS.

OUR BOARD HAS MET WITH GOLF COURSE STAFF REGULARLY, PROVIDED RECOMMENDATIONS AND RESOURCES TO CITY MANAGEMENT AND GOLF COURSE STAFF, PARTICIPATED IN THE CITY/COUNTY AIRPORT AVIGATION ISSUE, WRITEN ARTICLES FOR THE VISITOR’S GUIDE, PROVIDED AN OP ED PIECE AND OTHER NEWSPAPER ARTICLES FURTHERING OUR POSITION ON LADY BIRD.  WE HAVE PARTICIPATED IN THE JUNIOR GOLF PROGRAM AND SPONSORED TWO PUBLIC MEETINGS WITH FIRST TEE.  WE SPONSORED A WELL RECEIVED SEMINAR CONCERNING THE RIPARIAN ENVIRONMENT OF LIVE OAK CREEK AND, HAVE BEGUN A PARTNERSHIP WITH THE NATIVE PLANT SOCIETY.  MORE RECENTLY, WE HELPED ORGANIZE SUPPORT FOR MAINTENANING HOT FOOD SERVICE IN THE RED BIRD GRILL.

  1. ANNUAL REPORT:

FOLB COMPLETED THE FIRST ANNUAL REPORT ON GOLF OPERATIONS AT LADY BIRD AND PRESENTED IT TO CITY COUNCIL SEPTEMBER 6.  THE REPORT INCLUDES OVER 25O PAGES OF OBSERVATIONS, RECOMMENDATIONS, AND SUPPORTIVE MATERIAL.

BASIC OBSERVATIONS:

  • LADY BIRD REPRESENTS A BEAUTIFUL GOLF LAYOUT WITH GREAT POTENTIAL
  • THERE SEEMS TO BE AMPLE MONEY IN THE BUDGET TO PROVIDE MUCH BETTER PRODUCT AND SERVICES.
  • THERE HAS BEEN INCONSISTENT RESPONSE TO THE RECOMMENDATIONS FROM AUTHORITATIVE SOURCES (USGA, GCSSA)

SUPPORT FOR OBSERVATIONS:

  • USGA RECOMMENDATIONS, JOB DESCRIPTIONS FOR KEY GOLF COURSE STAFF POSITIONS, INDUSTRY STANDARDS FOR GENERAL TURF CULTURAL PRACTICES, GREENS AND GREEN SURROUNDS INCLUDING BUNKERS.
  • INDUSTRY STANDARDS FOR FINANCIAL CONTROLS
  • COMPARATIVE LITERATURE CONCERNING OPERATIONS AT OTHER MUNICIPAL GOLF COURSES IN OUR REGION
  • FOLB RECOMMENDATIONS TO CITY COUNCIL:
  • DEVELOP A VISION AND LONG TERM OPERATION GOALS
  • CONSIDER THE VALUE OF LADY BIRD IN LIGHT OF QUALITY OF LIFE FOR RESIDENTS AND VISITORS AS WELL AS A RECRUITMENT TOOL FOR BUSINESS ANDOPPORTUNITY FOR SUPPORTING TOURISM
  • RECONSTRUCTION AT LADY BIRD SHOULD FOLLOW DETERMINATION OF GOALS
  1. CITY/COUNTY TREE ISSUE:

THE CITY AND COUNTY AGREED ON THE VALUE OF AN AVIGATION EASEMENT.  THIS EASEMENT FULFILLS THE FAA REQUIREMENTS AND WILL ALLOW THE AIRPORT TO CONTINUE TO GROW.   THE CITY RECEIVED FAIR VALUE FOR THIS EASEMENT AND HAS PLEDGED TO USE THE MONEY ($550K) TO IMPROVE THE GOLF COURSE.  THE CITY HAS RECEIVED $300K AND WILL RECEIVE THE FINAL $250K IN 2011.   THOUGH THE “TREES” WERE THE FOCUS OF ATTENTION, THE VALUE OF THE AVIGATION EASEMENT HAD LITTLE TO DO WITH THE TREES SPECIFICALLY.

  1. RECONSTRUCTION PLANS:
  • THE CITY HAS HIRED JEFF BLUME AS GOLF COURSE ARCHITECT.  JEFF DESIGNED THE “NEW NINE” IN 1991.  HIS IDEAS FOR RECONSTRUCTION INCLUDE:
    • CONSTRUCTION AND RE-ROUTING SEVERAL OF THE HOLES ON THE FRONT NINE
    • CHANGING THE CURRENT FRONT NINE TO THE FUTURE BACK NINE
    • REPAIRING THE IRRIGATION SYSTEM, BUNKERS AND CART PATHS THROUGHOUT THE GOLF COURSE

HE HAS TOLD COUNCIL THAT THESE IMPROVEMENTS SHOULD BE COVERED BY THE AVAILABLE BUDGET OF $550K.  CONSTRUCTION AND GROW IN WOULD TAKE ABOUT 6 MONTHS.  DURING THE CONSTRUCTION, THE BACK NINE WOULD BE OPEN FOR PLAY.  MR. BLUME SUGGESTED THAT THIS HIATUS IN PLAY WILL ALLOW GOLF COURSE STAFF THE OPPORTULNITY TO IMPROVE CULTURAL PRACTICES AND OTHER INFRASTRUCTURE ON THE BACK NINE.

MARKETING SURVEY

  • UTSA COMPLETED AN ANALYSIS OF FOUR MONTHS OF SURVEYS CONDUCTED AT LADY BIRD OVER THE SUMMER OF 2009.  THE SURVEY WAS TARGETED AT VISITORS.
  • SURVEY FINDINGS:
    • GENERAL APPROVAL OF THE GOLF EXPERIENCE
    • MEN MORE CRITICAL OF THE GOLF EXPERIENCE THAN WOMEN
    • GENERAL APPROVAL OF GRILL EXPERIENCE
    • AREAS FOR IMPROVEMENT:
      • BETTER QUALITY AND SELECTION OF PRO SHOP MERCHANDISE
      • INCREASE MARKET SHARE FOR WOMEN AND JUNIORS
      • LEARN MORE ABOUT NEEDS OF MEN VISITORS

LIVE OAK CREEK